OK. Think Mentos. Think Doublemint Twins. Think Mr. Charmin. OK. Got it? In the right mood? Now you’re ready to view this new cheese-fest campaign from Duval Guillaume celebrating the return of Bazooka Bubble Gum. It comes complete with TV commercials (which you can see on the website), a music video by Brooklyn-based music group Tha Heights, a website, online, events and viral marketing. The campaign centers on the song, originally called “Choo’n Gum” recored by Teresa Brewster in the fifties, which has, for years, been popular with summer camp girls who changed the lyrics to “Bazooka-Bazooka Bubblegum.” Since we never went to a girls summer camp – other than to sneak in once to visit that cute girl we wished we’d had the nerve to ask out when camp was over – we’ve never heard the original song and we have no idea how cool or uncool it was and, well, is. Any camper girls out there? Let us know.
For those who love the song as much as those crazy kids love their Mentos, the website has all kinds of widgets to listen to the song, mash it up, make ringtones, do a karaoke version, make their own and send it to a friend (aha! The viral part of the campaign!) You just know someone’s gonna ruin it all by making some kind of R rated version of the jingle and dance. Until then, drink up and wallow in the kooky innocence of Bazook Bubble Gum. Hmm, maybe someday there’ll be a Bazooka/Red Bull explosion video floating around.
