Bayer Gets Initiative, talent Zoo Gets Naked Again

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– Bayer has consolidated its $200 million media buying and planning with Initiative. Previously, OMD handled planning.

– Talent Zoo is re-introducing the Naked Career with Sally Hogshead and the first interview will be with Seth Godin will discuss the industry’s need for reinvention.

– Google buys in-game ad firm Adscape. Is there anything Google isn’t going to buy?

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Steve Hall

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