Basic Cable Ranks Higher Than Broadcast Among Media Buyers

  • 1 min read

A study done by Beta Research Corporation found media buyers rate basic cable higher than broadcast in terms of brand image, audience demos, creative marketing and cost efficiency. While NBC ranked second, 13 other cable nets scored higher than ABC, CBS of FOX on brand image. ESPN was number one. MTV topped the list in terms of creative marketing and 30 percent of buyers plan to increase their spending this year on ESPN, Discovery, TLC, HGTV, TBS, VH1, Food Network and E!

Picture of Steve Hall

Steve Hall

RECENT ARTICLES
Strange

Dad Uses Hot Daughter to Sell Car on eBay
Industry Events

Internet Week Summarized Infographic-Style
Industry Events

Charlotte Gets Social With SocialFresh
Opinion

Why Advertising Will Never Portray Reality
Cause

iPad Drinkspirated, Games Socialized, Honda Gets Naughty
Celebrity

Streakers Pimp Briefs, Politician Gets Clean, Naomi Campbell Sexes Up

Load more

TRENDING AROUND THE WEB

9 things empty nesters do in the first year that shape the next twenty

9 things empty nesters do in the first year that shape the next twenty

Hack Spirit
8 things people who never post about their lives online have in common

8 things people who never post about their lives online have in common

Hack Spirit
9 things people notice about a marriage within an hour of meeting the couple

9 things people notice about a marriage within an hour of meeting the couple

Hack Spirit
Researchers on self-regulated learning have found that effective learners do for themselves much of the checking a teacher might otherwise supply — setting goals, monitoring what’s working, and changing strategy when it isn’t — and that habit can make them better at adapting when they run into a problem they haven’t seen before.

Researchers on self-regulated learning have found that effective learners do for themselves much of the checking a teacher might otherwise supply — setting goals, monitoring what’s working, and changing strategy when it isn’t — and that habit can make them better at adapting when they run into a problem they haven’t seen before.

Global English Editing
7 habits of people who stay calm in situations that fluster everyone else

7 habits of people who stay calm in situations that fluster everyone else

Hack Spirit
8 things people who keep their promises do that nobody ever sees

8 things people who keep their promises do that nobody ever sees

Hack Spirit
Load more