Euro RSCG, Chicago has awakened pasta brand Barilla from its seemingly long ad-sleep with a new campaign called “Discover Italy. Discover Barilla.”
The microsite (disable your pop-up blocker) fuses Italian culture with regional — and totally pasta-centric — recipes. While salivating for pesto you can explore Cinque-Terre and Parma, with more locations to come in ’08.
Here’s a print from the campaign. Just the look of it makes us hungry, and a little lonely for a warm Italian mother clutching a rolling pin.
It’s always scary when an ad imbibes you with fond memories that aren’t actually yours.
