Ypulse points to a deal between Mattel and Hilary Duff in which Duff, reigning tween queen and ad babe, will lend her likeness to a new ad campaign promoting a new line of Barbie dolls called Fashion Fever along with new Barbie apparel and Barbie fragrance.
Duff gushed (or rather a press release writer gushed for her), “When I was younger, I was so inspired by Barbie. She has been a role model for my friends and me — I love her style and her spirit!” Ooo that just makes us want to go grab our GI Joe and hang with these fetch new Barbie chics. Duff will appear in two commercials, one of which will also feature her older sister, Haylie. Print and outdoor will be components of the campaign as well.
