Barbarian Group is out with some stellar new GE work that extends its recent work for the brand’s GE Flyover work which takes people inside factories where GE technology is used.
In this version, visitors can select from one of three locations for each mission. These locations feature technology GE has placed in action and the goal is to highlight the people and the machines behind GE. Selections will be then voted upon and the GE helicopter will head out on its mission.
The work acts on recent GE and Buzzfeed study findings that indicate shared creative content yields far greater results than simple online paid placements.
