Almost a year after their broadcast ad was rejected by all three major networks – ABC, NBC and CBS – as too controversial the United Church of Christ has won the Association of National Advertisers Annual Award for Multicultural Excellence for its gay and minority-inclusive “Bouncers” ad and The Initiative campaign. The ad was created by Gotham NY ad agency. The award “recognizes the efforts of a corporate marketer for an outstanding multicultural advertising campaign” among all major corporate advertisers, from Coca Cola to General Motors, nationally and internationally.
