Banned Ad Strategy Jumps The Shark

motts_banned_spot.jpg

Clearly a sign the GoDaddy-like, too-hot-for-TV, banned commercial strategy to milk press has jumped the shark, Motts has aired a spot for its Clamato juice featuring, simply, the brand’s logo, official sounding text indicating the ad was deemed too racy for broadcast and a plea to visit the Mott’s Clamato juice website to, surprise, view the commercial. A tipster points out, humorously, when attempting to view the video, all one sees is “Error 509 Bandwidth limit exceeded.” Apparently, the spot’s too hot for the web too.

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Steve Hall

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