Possibly treading on the likes of Hudson, Denver-based FirstBank is out with a Diorama campaign in the Denver International Airport which offers travelers free books, crossword puzzles and Sudoku via a QR code which leads to a download. About 7,000 classics and puzzles will be given out during the TDA Advertising & Design-created campaign.
Based on the first week’s results, the most popular books, in order, are Sun Tzu’s The Art of War, Robert Louis Stevenson’s Treasure Island, The Autobiography of Benjamin Franklin, Jack London’s The Call of the Wild, and James Fenimore Cooper’s The Last of the Mohicans. Least popular are Walden, Emma, and, at 8 downloads, Don Quixote.
