Bank of America Makes Hasty Account Move

  • 1 min read

“I’m disappointed because I’m very confident in the potential and power of our agency and our ability to contribute to Bank of America. We never got the chance. It’s a little disappointing to lose to someone you thought you had beat, or at least another part of the same holding company,” said Jack Klues, CEO of Starcom MediaVest Group.

So said Jack Klues, CEO of Starcom MediaVest Group after Bank of America moved its $170 million media account to Interpublic Group’s Deutsch after just 14 weeks at Publicis Groupe’s Starcom MediaVest, IPG confirmed.

What has happened to client/agency loyalty?

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Steve Hall

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