Bank of America Direct Mail Misleads

boa_account_info.jpg

No, Bank of America (and all other financial institutions for that matter), my account information is not enclosed in this letter. In case you hadn’t read your own mail before sending, what’s contained inside this letter is not my bank statement but rather yet another offer for me to consolidate debt, spend more money on a vacation and create even more debt by writing a check against my credit card account to spend frivolously on things I don’t want or need.

Perhaps direct mail guru Bob Bly can put my mind to rest. Has it become permissible for the practice to mislead, lie and misinform as standard practice? I never created email that lied and for years I’ve ignored this idiocy. I can’t any longer. It’s bad enough Bank of America requires you to have a degree in accounting to figure out how much you actually owe on your overdraft account. Now they want you to go deeper into debt with these idiotic monthly offers. Yes, of course, I ignore all of them but after 24 months of me not responding, you think they’d want to save a stamp or two. Oh wait, direct mailers don’t care about the wasted 98 percent of people who ignore their offers.They only care about the two percent that respond. Silly me.

Picture of Steve Hall

Steve Hall

RECENT ARTICLES

TRENDING AROUND THE WEB

If someone does these 8 things, they’re playing mind games with you

If someone does these 8 things, they’re playing mind games with you

Hack Spirit

9 habits of people who never let a disagreement turn into a grudge

9 habits of people who never let a disagreement turn into a grudge

Hack Spirit

8 things grandparents do that their grandchildren quietly remember for life

8 things grandparents do that their grandchildren quietly remember for life

Hack Spirit

8 phrases only genuine introverts use, and why extroverts so often misread them

8 phrases only genuine introverts use, and why extroverts so often misread them

Hack Spirit

Why resilience rarely feels like resilience while you’re living through it

Why resilience rarely feels like resilience while you’re living through it

Hack Spirit

9 qualities of a truly decent man that have nothing to do with success

9 qualities of a truly decent man that have nothing to do with success

Hack Spirit