Bank of America Direct Mail Misleads

  • 1 min read
boa_account_info.jpg

No, Bank of America (and all other financial institutions for that matter), my account information is not enclosed in this letter. In case you hadn’t read your own mail before sending, what’s contained inside this letter is not my bank statement but rather yet another offer for me to consolidate debt, spend more money on a vacation and create even more debt by writing a check against my credit card account to spend frivolously on things I don’t want or need.

Perhaps direct mail guru Bob Bly can put my mind to rest. Has it become permissible for the practice to mislead, lie and misinform as standard practice? I never created email that lied and for years I’ve ignored this idiocy. I can’t any longer. It’s bad enough Bank of America requires you to have a degree in accounting to figure out how much you actually owe on your overdraft account. Now they want you to go deeper into debt with these idiotic monthly offers. Yes, of course, I ignore all of them but after 24 months of me not responding, you think they’d want to save a stamp or two. Oh wait, direct mailers don’t care about the wasted 98 percent of people who ignore their offers.They only care about the two percent that respond. Silly me.

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Steve Hall

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