Apparently, the streets of Milwaukee are vry dirty in Winter and a recent bank transit campiagn has taken advantage of that fact. For North Bank, Stir created several bus boards that appear dirty and have messages scrawled on the boards similar to scrawling a message on the back of a dirty car or a foggy window. The messages are responses to the boards’ headlines that reflect what people might say after reading the headline. Our fav is “We don’t hide fees” followed by “Does that cost extra?” See them all here.
