A student project for, but not associated with or endorsed by, The Gay and Lesbian Alliance Against Defamation has leveraged the hesitance of straight guys to admit they’re pro-gay by enlisting the help of their girlfriends in a promotion called Balls of Pride. But, not the balls you are thinking about right now. No, not at all.
The promotion, which is Facebook-based, aims to collect the most amount of balls on the campaign’s Ball Wall. The campaign will also take physical form during Pride Week with a giant pit of balls for people to jump into.
The goal of the campaign is to illustrate that a pro-gay stance is a trait of single women thereby making men, who, of course, will do anything to get the woman they want, pro-gay as well.
Balls of Pride from Jacob Sempler on Vimeo.
