This campaign gets the stamp of brilliance from Adrants. For a North Carolina, high-end fitness club, McKinney created a series of posters showing balloons bulging out of clothing along with a pin that says “Deflate.” Commenting on the campaign, a McKinney creative said, “We thought people would steal the tacks but a little hot glue and some heavy duty gatorboard took care of that problem. Now people just steal the whole poster.” Advertising that gets noticed – a very good thing. See the campaign here.
