Ball of String Captures Moment of Love

  • 1 min read
zales_string_love_rocks.jpg

Oh wow. This ad, capturing the precious moment between two people when they decide to ask and answer one of life’s biggest questions which, in a big way, will determine how they live the rest of their lives together, is, by far, one of the best we’ve seen.

With nothing but a ball of string and some ingenuity, one man expresses his eternal love for the woman of his dreams. Love does, indeed, rock.

Created by The Richards Group for Zales, this commercial features music created specifically for the ad by Robert Francis. The song is entitled Don’t Forget Love and was produced by PrimalScream Music Creative Director and EVP Nicole Dionne.

Picture of Steve Hall

Steve Hall

RECENT ARTICLES
Strange

Dad Uses Hot Daughter to Sell Car on eBay
Industry Events

Internet Week Summarized Infographic-Style
Industry Events

Charlotte Gets Social With SocialFresh
Opinion

Why Advertising Will Never Portray Reality
Cause

iPad Drinkspirated, Games Socialized, Honda Gets Naughty
Celebrity

Streakers Pimp Briefs, Politician Gets Clean, Naomi Campbell Sexes Up

Load more

TRENDING AROUND THE WEB

An Adobe survey found 69% of workers say emoji use makes a coworker seem more likable — and the reason has more to do with replacing missing body language than making a message friendlier

An Adobe survey found 69% of workers say emoji use makes a coworker seem more likable — and the reason has more to do with replacing missing body language than making a message friendlier

Global English Editing
A boundary delivered without an explanation usually isn’t coldness — it’s someone who’s learned that the explanation is exactly what invites the negotiation they were trying to avoid

A boundary delivered without an explanation usually isn’t coldness — it’s someone who’s learned that the explanation is exactly what invites the negotiation they were trying to avoid

Global English Editing
Someone who lets a frazzled stranger go ahead of them in line isn’t necessarily being generous — they’re picking up on small shifts in tone and posture that most people only catch when told to look for them

Someone who lets a frazzled stranger go ahead of them in line isn’t necessarily being generous — they’re picking up on small shifts in tone and posture that most people only catch when told to look for them

Global English Editing
The difference between the words you recognize and the words you actually use — and what that gap says about how you learned them

The difference between the words you recognize and the words you actually use — and what that gap says about how you learned them

Global English Editing
Keeping the counter clear while cooking is partly a private habit and partly a quiet form of consideration — a way of leaving the kitchen usable for whoever moves through it next, without needing to say so out loud

Keeping the counter clear while cooking is partly a private habit and partly a quiet form of consideration — a way of leaving the kitchen usable for whoever moves through it next, without needing to say so out loud

Global English Editing
7 signs you’ll be successful in life, even if it doesn’t feel that way right now

7 signs you’ll be successful in life, even if it doesn’t feel that way right now

Hack Spirit
Load more