Bad Beer Campaigns and Losing Line Extensions

Steve Hall

Feb. 10, 2024
1 min read

Ad Age’s Al Ries vents about Miller’s failure with the Catfight approach to marketing the brand. Al thinks the “Miller Time” slogan has legs but only if properly executed. He also thinks, and I agree, that line extensions do more harm than good.

Steve Hall

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Bad Beer Campaigns and Losing Line Extensions

Steve Hall

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TRENDING AROUND THE WEB

Thought of the day by Judi Dench: “Getting old is a number. If you’re in your eighties, you don’t have to act like you’re in your eighties. You can get up in the morning and think, ‘I’ll fool everybody today, and they’ll think I’m in my sixties.'”

Global English Editing

The ache in your body that isn’t physical — how decades of suppressed emotions show up after 60, according to psychology

Global English Editing

Psychology says the simple act of cleaning up after yourself at a restaurant reveals more about your character than most people learn about you in a year

Global English Editing

Quote of the day by Mark Twain: “Do not complain about growing old. It is a privilege denied to many”

Global English Editing

Psychology says the generation that worked the hardest is now the loneliest in retirement — and the connection between those two things isn’t a coincidence

Global English Editing

The 8 things people in quietly unhappy marriages all have in common, according to psychology — and most of them started before the wedding

Global English Editing