Ad Age’s Al Ries vents about Miller’s failure with the Catfight approach to marketing the brand. Al thinks the “Miller Time” slogan has legs but only if properly executed. He also thinks, and I agree, that line extensions do more harm than good.
Ad Age’s Al Ries vents about Miller’s failure with the Catfight approach to marketing the brand. Al thinks the “Miller Time” slogan has legs but only if properly executed. He also thinks, and I agree, that line extensions do more harm than good.
