This is good. Really good. Wilkinson razor has released a JWT France-created trailer and online game which focus on the neglect dads feel because their wives are so enamored with the softness of their new baby’s skin. In order to win back their wives’ affections, the men take to shaving with Wilkinson razors. Baby don’t like this. No, no no. And baby goes all ninja rap on Dad’s ass.
If you’re Gillette and you want to sell razors, all you have to do is open your mouth and barf out some piece of shit Super Bowl ad. If you’re not, you actually have to be creative…and entertain…and inform…and engage. Wilkinson does this very nicely.
