B2B Advertisers Slow to Embrace Web

Steve Hall

Aug. 01, 2002
1 min read

A new study from GartnerG2 reports that B2B advertisers are reluctant to move online because most Websites have broad appeal and cannot identify the specific markets they are targeting.

We need more VertMarkets of the world to counter this.

Steve Hall

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B2B Advertisers Slow to Embrace Web

Steve Hall

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I grew up in the 1960s, and I’m tired of pretending that everything about today’s world is better—some things we lost along the way actually mattered

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Psychology says the hardest class to grow up in isn’t poverty — it’s lower-middle-class, where you had just enough to feel guilty for wanting more but not enough to ever feel safe

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I stopped trying to look younger at 58 and started dressing like a woman who’s earned her age, and the shift in how people treat me has been remarkable

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