We are a jealous bunch. We just can”t stand it when we see another succeed. So what do we do when someone steals out limelight? We make fun of them, of course. And that’s exactly what Axe is doing to Old Spice right now with a new billboard campaign in Canada.
With the headline, “For men who’d rather be with a woman than on a horse,” the campaign actually makes a but of sense. Because unless you’re into bestiality, we think a woman is much more desirable than a horse.
