Really, guys. All it take is well-coiffed hair to zombify any woman into submission, make her forget whatever it was she was doing and stare longingly into your eyes and await your command. No, seriously. Axe says so so it must be true! Advertising never lies, right?
Of course, what these four BBH London-created commercials really wants to get across is that guys can’t keep their hands out of their hair when in the presence of a hot woman. While that may be true, it would be ever so awesome if women actually did turn into submissive zombies when us guys coiffed our hair with Axe. Because if it was true, guys might actually use the product!
