A clever little campaign dubbed RGX Life touts RGX as a mature brand that’s easier on the senses than flashy jockstraps like Axe and Tag. In a compelling series of ads, actress Rachel Specter challenges the camera eye’s manhood with a few well-written insecurity jabs.
Bravo, RGX. Shame is a time-honoured and totally legit tactic. Consider how long Listerine’s been doing it.
If you’re curious about how RGX is holding up against the competition, Advertising Age has practically written a novel about it.
