There’s a time and a place for sex in advertising. There are also times and places where sex in advertising are most ccertainly inappropriate and accomplish nothing but create embarrassment.
The latter was experienced by Åsk Wäppling of Adland who, along with her daughter and mother, were in a cab when this radio ad (link to story, not actual ad) for Amelia magazine began to play. Needless to say, awkward silence and red faces followed.
Of course Åsk, professional she is, didn’t dwell on the more prurient aspects of the commercial, rather the plain badness of it citing terrible copy and questionable strategy. Thank God there are ad critics out there that don’t obsess over sex in advertising.
