It has to be a bitch to pose for all those awkward photos your PR department demands from you but that’s just how it goes when you’re trying (begging?) to build interest in the kick off of the NHL hockey season. So here we have Versus (formerly OLN) President, Gavin Harvey and SVP of Programming Marc Fein outside Icecalibur in New York graciously obliging the PR folk at an event that offered autographed hockey sticks and various prizes such as $10,000 in cash, tickets to the Stanley Cup or tickets to the All Star Game to anyone who could pull a stick out of the ice block.
