Award Shows Aren’t About Work; They’re About Getting Trashed Beyond Recognition

puking-gorilla.jpg

DDB/Stockholm knows the score. For the Roy awards, which it claims are among Sweden’s most prestigious ad shows, it produced this print ad featuring the Cadbury gorilla — puking its brains out.

“Roy: Great advertising and open bar,” the ad concludes.

Get tickets here. Hope you can read Swedish.

Picture of Steve Hall

Steve Hall

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