Avis Invents Retractables Skis For Stealth Ad

Steve Hall

Jan. 11, 2013
1 min read

As a skier I’d love a product like this. Skis that retract into the ski boot so you don’t have to carry them around at the end of the day. Check out this video in which a guy demonstrates his invention, SkiBrogues, fashionable leather-clad ski boots under which skis retract.

The video directs viewers to a website on which more details about the product can be seen. But in the right hand column of the site is a big ad for Hertz touting its weekly rental rates for those planning ski trips.

Steve Hall

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Avis Invents Retractables Skis For Stealth Ad

Steve Hall

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TRENDING AROUND THE WEB

Research suggests that the most intellectually confident people in most rooms are often the quietest — not because they have nothing to say but because they learned early that speaking without thinking is a currency that devalues itself every time it’s spent

Global English Editing

Psychology says the people most likely to end up alone in old age aren’t the difficult ones — they’re the ones who were so easy to take for granted that nobody noticed they were slipping away until the slipping was already done

Global English Editing

Psychology says the kindest people are sometimes the loneliest not despite their kindness but because of it — because kindness extended to everyone equally is kindness that belongs to no one specifically, and intimacy has always required specificity

Global English Editing

Psychology says people who don’t feel the need to dye their grey hair aren’t letting themselves go — they reached a specific kind of self-acceptance that most people spend decades performing without ever actually arriving at

Global English Editing

I read every self-help book on happiness ever published and followed every piece of advice for three years straight — and the reason I was still unhappy had nothing to do with gratitude journals or morning routines, it was that I’d been treating a wound with wallpaper

Global English Editing

Children who grew up teaching themselves because nobody had time to teach them often become adults who are extraordinarily competent and quietly resentful that their independence was born from neglect rather than choice

Global English Editing