AutoTrader’s Dirty Bitches Offend

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John Brock points us to a billboard for AutoTrader in Auckland that was pulled. It seems several had a problem with the copy which read, “We’ve Got Rides For Dirty Bitches.” Without seeing the accompanying image of two dogs (commonly referred to as bitches in Auckland) looking out the window, one might understand how it might offend but no. The whole thing’s been depicted as some kind of woman-bashing campaign and the Advertising Standards Authority has requested the billboard be taken down. AutoTrader has complied with the request.

Picture of Steve Hall

Steve Hall

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