Australian brewer Carlton Draught, a division of Foster’s, has created and amazingly different, brilliantly funny beer ad, called “It’s A Big Ad,” that, while poking fun at the beer ad category, and advertising in general, gets its message across quite effectively. If anything, it gets points for just being different.
The ad was filmed in New Zealand and produced in Australia by Plaza Films. Sydney-based Animal Logic, the company that worked on the Matrix movies, did the special effects. The agency was George Patterson Partners.
