Australia Asks ‘Where the Hell Are You?’

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australia_bloody_hell.jpg

AdFreak tips us to a new tourism campaign from Australia in which the country has done everything it possibly can to prepare itself for an onslaught of American tourists and tops the whole thing off by asking and only an Australian can, Where the bloody hell are you? Two things we love about this campaign. It’s spot on selling of the “brand” and it’s use of, as many other Australian advertisers have, the Vividas video player which brings fast, full resolution, full screen glory to online video. Why every other advertiser in the world trying to highlight their work online hasn’t dumped Windows Media Player, Quicktime, Real and all those other tiny-screened players in favor of Vividas simply makes no sense to us.

Picture of Steve Hall

Steve Hall

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