As has become the norm, by this Friday we will have seen about half of the ads that will air during the Super Bowl this Sunday. And as is always the norm, some suck and some are great.
One such great ad comes via Venables Bell & Partners for Audi. The ad, directed by biscuit filmworks’ Noam Murro, has Super Bowl success written all over it. It’s silly. It’s over the top. It has a bleeding heart musician. It has undone sportscasters. And it has pets. But not just your every day pet. No sir. It has a Doberhuahua, a freakish combination of a Doberman and a Chihuahua which results in a scary looking dog with a gigantic head and a tiny body.
When a couple can’t decide what kind of dog to buy, the sales guy suggest the Doberhuahua compromise. The couple then envisions what life would be like with Doberhuahuas running around. And this is where the post shines. The antics are over the top with tongue in cheek humor and hilarious pet shenanigans.
We’re betting this spot will score well with viewers.
