Audi A3 the Prize in City-Wide Cat and Mouse Game

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audi_a3_buenos_aires.jpg

Like a cross between tag and musical chairs, DDB Barcelona and Agosto Productions have created a new commercial for the Audi A3 which pits drivers against would be drivers in the city of Buenos Aires. The goal of the game is to remain the driver of the A3. To do that, the driver must keep moving and away from those who are chasing the vehicle. If the chaser catches the driver, they become the driver and the game continues. During the commercial, chasers use increasingly inventive ways to get the driver to stop including corralling a bunch of kids to cross the street in front of the car. Surely and sadly, in America, some humorless cause group would take issue with that tactic.

No matter, it’s a good spot. It shows the car. It has fun. There are no curvy, winding mountain roads. That alone gets it points.

Picture of Steve Hall

Steve Hall

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