We just love when we get “personalized” emails from PR folks like this one from LA agency Fanscape which, apparently, did a considerable amount of research to determine the subject matter of each site they sent the release to so they could properly personalize it. Writing to Adrants which, apparently research determined to be a site that focuses on sporting news, the email read, in part, “It would be great to get a mention about AT&T Home Turf, including the Roy Williams segment, up on your sports site as either a news item or feature. Photos from the AT&T shoot are also available. The Roy Williams episode, as well as past “webisodes” are available here: https://www.attblueroom.com/sports. Take a look and let me know what you think!”
Well, you cut and paste buffoons, you ask what we think? Well, aside from the fact it took no less that three minutes, 7-8 different screens and innumerable confusing navigational issues just to find this video which carried the educational side text “THIS IS AN INTERACTIVE VIDEO” as if a person couldn’t figure that out on their own, you might want to update your press list so you can craft oxymorons like “personalized mass emailings” that carry at least a modicum of intelligence.
