There’s this little video ad that’s been hovering in the corner of our MySpace homepage for over 24 hours (which means we’ve seen it about 648 times). It is entitled “AT&T Simplified Billing.” In it a girl named Justine demonstrates (via iPhone) how AT&T simplified its billing process, thereby simplifying her life.
Backstory: Justine complained about a very long, very high bill in a previous spot on her blog, so to appease Her Highness AT&T decided to remove its itemized detail.
The fruits of UGC are finally being realized.
