Given AT&T’s service woes (perceived or otherwise), this new campaign from BBDO will make you laugh…in more ways than one. In an attempt to reinforce the notion (perceived or otherwise) AT&T has the fastest mobile broadband network, humor and awkwardness are used to demonstrate the benefits of receiving mobile broadband information fast and first. Otherwise, you’re left out of the joke. Or you look like an idiot.
But, really. Who will be laughing at who…and about what in these commercials? AT&T isn’t exactly the poster child for fast and reliable mobile phone service. In fact, it was just rated the worst cell phone provider by Consumer reports.
To be fair, an honest comparison between AT&T and Verizon can’t really be done until the iPhone is on Verizon as AT&T claims it’s the bandwidth hungry iPhone that drags its service down. It might drag Verizon down too but we won’t know that until Verizon gets the iPhone sometime next year.
