Art Director Seth Gunderson, who works at Kansas-based agency SHS – home of the must-listen, Tug McTighe, John January-fueled American Copywriter podcast, got sick of all those “___ delivered” billboards AT&T has been running for a while that make no sense because AT&T doesn’t provide any of the services mentioned. Of course, that’s not the point. AT&T is simply a conduit through which these services are delivered. So, following that line of thinking, Seth wondered why all the other things AT&T delivers, such as porn, viruses, pizza, Sudoku and bomb diagrams, weren’t highlighted in the campaign and created some new boards you can see here. We think someone’s done the porn one before though.
