aQuantive’s Atlas, well known for its online campaign management capabilities, is stepping into the world of On Demand television with the launch of a new division called Atlas On Demand. The new division will focus on providing campaign management and measurement metrics for On Demand viewership.
Atlas On Demand applications will be incorporated into the existing Atlas digital advertising management solution providing an integrated On Demand advertising media platform. Current Atlas clients include Doner, Mediaedge:cia, Euro RSCG, Hill Holiday, Avenue A / Razorfish, Camelot, ID Media, Initiative Media and OMD. Atlas On Demand is led by Senior Vice President and General Manager Scott Ferris, who joined Atlas in 2003.
