Aston Martin Makes Richards Out of Dicks, MILFs Out of Moms

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Being a predominently image-conscious, ego-driven society, it’s natural that car advertising…since Henry Ford cranked out the Model T… focus heavily on what a car can do for one’s self image. With a new campaign from Boston’s Full Contact Advertising, it’s now Aston Martin’s (or at least New England Aston Martins) turn to do the machine makes the man thing.

In true car dealership fashion (even one as high end as Aston Martin), the ads read “Lease a new V8 Vantage for only (ONLY!) $1596/mo.” Doing so will turn Moms into MILFs, Dicks into Richards and Rednecks into Southern Gentleman. All for only (ONLY!!!) $1,596 per month

Picture of Steve Hall

Steve Hall

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