As we seem to have said here many times over the past week or so, in these tough economic times, companies are resorting to all manner of silly pomp and circumstance to pimp their wares. So to announce to the world…OK, Australia… it will cease to charge booking fees, online travel agency ZUJI Australia has chosen an old standby: assvertising.
Apparently people all across Australia are dropping their pants to “uncover the online fees.” We’re not quite sure that’s the best method for delivering the message but it did result in a PR stunt which shared with Australians hot-assed women (and a few men) in their underwear parading around central Sydney.
And what’s not to love about some hot ass once in a while?
