Ask Gets Cryptic, Too Cryptic, to Push Equally Cryptic Algo

Steve Hall

Feb. 10, 2024
1 min read

We were trawling SF during ad:tech when we saw the ad at left, except smaller and on some kind of relief kiosk. We wondered whose it was and suspected Ask after seeing another billboard that said, “The algorithm killed Jeeves.”

Bitter much? The butler was awkward. If the algo didn’t kill him, Ms. Dewey would have anyway.

Anyway, Make the Logo Bigger asked the question we didn’t and found all the alleged background information for this Ask.com campaign by Crispin.

The hope is people will be inspired to hunt around for the campaign online, thereby tickling the very algorithm that so escapes them. Well, one out of three ain’t bad.

Steve Hall

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I’m 65 and I’ve watched three marriages in my friend group fall apart in retirement — and the pattern isn’t infidelity or money, it’s that these men spent forty years being providers and never learned how to actually be present with another human being

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Psychology says people who repeatedly attract emotionally unavailable partners aren’t unlucky. They’re fluent in a specific emotional dialect learned in childhood where love always required decoding, and available people feel foreign because clarity was never part of the original language

Global English Editing

Psychology says the loneliest form of love isn’t being unloved – it’s being adored for a version of yourself you’ve been performing so long that the real you has started to feel like the imposter

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