ASICS Takes on Homing Pigeon in New Orleans

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In VITRO’s latest spot for ASICS America, we wee a runner engaged in a different sort of workout – racing a homing pigeon through the streets of New Orleans. The runner pushes himself to keep up with a bird whose species, by the way has been clocked at upwards of 110 mph (who knew?)

The commercial is for the new GEL-Kayano 19 running shoe and also debuts ASICS’ new tagline “Nothing But Next.”

To film The Pigeon Workout, ASICS enlisted 70 trained pigeons, shooting at 11 locations in New Orleans including the French Quarter. ASICS’ “Pigeon Workout” will be airing on networks like ESPN, and TNT, including placement during NBA games.

YouTube video

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