This is beyond hilarious. Popchips, with help from LA-based Zambezi, teamed up with Ashton Kutcher and, in one day, transformed Ashton into four different colorful characters – a flamboyant fashion designer, a sensitive Harley-loving biker, a new age hippie, and a Bollywood film producer.
The campaign promotes faux dating site, World Wide Lovers. The video leads to a Facebook page on which people can choose one of the four Ashton characters and have him deliver a message of love or, if things aren’t quite so rosy on the relationship front, a Dear John message.
In addition to the online elements of the campaign, out-of-home will appear in six markets (Los Angeles, New York and San Francisco, Boston, Phoenix and Denver).
Be sure to check out additional video below which highlight each individual character.
