Ashanti Cool With Herbal Essence Product Placement In Video

  • 1 min read

In her new video for the single, Only U, 24 year old Ashanti appears in a shower scene with Herbal Essence hair products in the background. It’s a paid product placement and the Grammy-winning singer has no problem with the merging of art and commerce.

“It made sense. It was a shower scene. You know, you have shampoo and conditioner in the shower . . . It’s the best of both worlds,” she said during rounds of promotional interviews. Tying it together, she also appears is commercials for Herbal Essence which feature her Only U song. We, of course, have no problem appearing anywhere she likes.

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Steve Hall

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