ASA: Boots Nipple Cream’s OK By Us!

boots%20nipple%20mom.jpg

Check out this warped Boots nipple cream ad that’s pissing so many English interest groups off. If Tim Burton were a creative, such would be the fruits of his labour.

Oddly enough, the Advertising Standards Authority has decided the ad is fair game. In response to complaints about its misleading nature (creepy imagery aside), ASA said breast-feeding moms should be “reasonably well-informed” about the causes of sore nipples.

We love how Boots nipple cream escapes the wrath of UK Ad Nazis — despite 19 complaints and weird copy about “wanting three nipples” — but mascara gets the shaft every time.

Is it because people who focus on reading literature (and taking courses!) on sore nipples have neglected their “physics of eyelash enhancing” lessons?

Or is it because the Boots factory is bigger than your average ivy league?

Picture of Steve Hall

Steve Hall

RECENT ARTICLES

TRENDING AROUND THE WEB

People who are quietly content with life usually stop chasing these 8 things

People who are quietly content with life usually stop chasing these 8 things

Hack Spirit

People who own less but feel richer than most usually share these 8 understated habits

People who own less but feel richer than most usually share these 8 understated habits

Hack Spirit

People who are genuinely at peace with themselves usually display these 8 quiet behaviors

People who are genuinely at peace with themselves usually display these 8 quiet behaviors

Hack Spirit

I’m in my late 30s and I’ve quietly stopped caring about these 6 things

I’m in my late 30s and I’ve quietly stopped caring about these 6 things

Hack Spirit

I’m an overthinker by nature. These 3 habits gave me my peace back.

I’m an overthinker by nature. These 3 habits gave me my peace back.

Hack Spirit

8 signs someone was raised by a genuinely good mother, according to psychology

8 signs someone was raised by a genuinely good mother, according to psychology

Parent From Heart