Really. How many flavors of ice cream do we really need? Apparently, there is no end in sight for Ben & Jerry’s which, in the UK, has launched a contest to help the company come up with yet another flavor.
The prize? One winner from each country gets to go to the Dominican Republic to check out the “benefits of Fairtrade” on a cocoa farm. Well, damn, that sounds exciting! We all better enter right now! Oh, and the grand prize winner will have their flavor idea become part of Ben & Jerry’s collection in 2010.
Of course there’s a YouTube video.
