Art Director Obsesses With Water, Wastes :60 of :90

amnesty_waterboarding.jpg

It must be Amnesty International day. First there was the sex trafficking ad. Now there’s the waterboarding ad.

Waterboarding is a torture method for encouraging prisoners to, well, do what they are asked to do. Apparently America uses this technique and Amnesty International doesn’t like it. The :90 makes the point but takes an interminable :60 to get there. It’s like some art director was like, “Dude, let’s illustrate the beautiful innocence of water and then suddenly cut to the horror of its abuse.” Um, yea. Next time, make it a :30.

Picture of Steve Hall

Steve Hall

RECENT ARTICLES

TRENDING AROUND THE WEB

7 things genuinely classy people do during awkward silences

7 things genuinely classy people do during awkward silences

Hack Spirit

9 phrases classy people use to end a conversation gracefully

9 phrases classy people use to end a conversation gracefully

Hack Spirit

10 phrases arrogant people use without realizing how they sound to others

10 phrases arrogant people use without realizing how they sound to others

Hack Spirit

10 small habits of people who make life feel lighter for everyone around them

10 small habits of people who make life feel lighter for everyone around them

Hack Spirit

If you can do these 8 things in public without feeling uncomfortable, you have a quiet confidence many people lack

If you can do these 8 things in public without feeling uncomfortable, you have a quiet confidence many people lack

Hack Spirit

8 things genuinely interesting people do differently in ordinary conversations

8 things genuinely interesting people do differently in ordinary conversations

Hack Spirit