Not one to appear much in ads, at least in America, big time action star and former California Governor Arnold Schwarzenegger will reportedly appear in a Bud Light Super Bowl ad. He will be one of several celebrities to appear in two ads created by BBDO. The two ads, entitled Epic Night, will tell a story across each of the ads.
The New York Post reports Schwarzenegger will receive $3 million for his appearance in the ad.
Of the appearance in the ads, a source told The New York Post, “Arnold has shot a series of ads in Japan but pretty much hasn’t done anything in the US. Persuading him to promote a beer is a big coup for Bud Light.”
Other celebrities appearing in Super Bowl ads include Scarlett Johansson for SodaStream, Laurence Fishburne — as Morpheus — for Kia, Stephen Colbert for Wonderful PIstachios, Danica Patrick for GoDaddy, David Beckham for H&M and Ben Kingsley for Jaguar.
