Army Poster Conveys It’s More Fun Not to Join Up

army_no_smile.jpg

Ironic Sans points out an ad for the Army that, perhaps, sends the wrong message. In the ad, citizens are shown smiling and army personnel are shown with stern, even angry or sad expressions. To us, it looks like being a citizen is a lot more fun then joining the army. We’re guessing the top brass is of the opinion smiling soldiers convey a weakness, hence the bad ass, military facial expressions.

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Steve Hall

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