Arms, Legs, Ears, Feet, Fingers For Sale In Workers’ Comp Campiagn

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Acknowledging nothing could be more boring than the topic of workers’ compensation, the Workers’ Compensation Board of Nova Scotia has launched a site that calls attention to the 4,754 bodily injuries that occur each year to workers by displaying “lost” body parts in a retail store setting. The store comes complete with the usual displays but these displays contain legs, arms, feet, fingers, ears, backs and a friendly sales person with witty comments to assist you with your shopping. Created by Halifax-based Extreme Group, the site offers safety tips to young workers, how to handle workers’ compensation issues and how to return to work.

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Steve Hall

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