Ariel is as Flawless as its Billboards

inkspot_thumb.jpg


Shedwa
points us to creative use of an old medium. Buenos Aires detergent company Ariel set a billboard low on a roadside and attached an inkspot to a pole nearby so it actually appears to leave the shirt as drivers pass. The copy at bottom says “Comes out this fast.”

We’re hard-pressed to find flaw in such cleverness. Creativity doesn’t always have to be all blinged-out. – Contributed by Angela Natividad

Picture of Steve Hall

Steve Hall

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