Last week Arianna Huffington’s Detroit Project launched the next chapter in it’s campaign to challenge Detroit to deliver more fuel-efficient cars and SUV’s. You may recall the prior campaign that made owning an SUV analagous to supporting terrorism.
This campaign features a David Duchovny voiceover while an tarp-covered SUV races across the dessert. Duchovny introduces this ficticious vehicle that can “take America to work in the morning without sending it to war in the afternoon. It gets 40 miles to the gallon, with thousands of dollars saved at the pump. The only problem is, Detroit won’t build it.”
Detroit Project co-founder Huffington says, “If today’s vehicles averaged 40 mpg, we would save more oil than we import each year from the Persian Gulf. We have the technology to start fixing the problem, but the Big Three in Detroit and their friends in Congress and the White House are blocking the road.”
The television ads will air in markets across the country, including Detroit, Washington, New York, Los Angeles, San Francisco, San Jose, Philadelphia, and Tampa-St. Petersburg. A print version is appearing in USA Today on May 7. The spots were directed by Scott Burns, co-creator of the ‘Got Milk?’ campaign. Read the press release for more. Click the picture to view the spot.
