Snowmobile maker Artic Cat has launched Moose on the Run, a quirky microsite with all sorts of tips for moose hunters. There’s the usual game, moose translator, mini movies in which moose ride snowmobiles, moose pictures, moose profiles, a moose trap contest (which is closed) and, unlike some other non-transparent marketing efforts, an actual link to the Arctic Cat website. It’s good work.
